Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

The U.S. Securities and Exchange Commission’s (SEC’s) Marketing Rule was approved in December 2020 and enacted on May 4, 2021 ...

Retail expert Liza Amlani shares insights from her book The Whole Sale on why wholesale remains crucial for brand growth, ...

In2Green blankets.Photographs courtesy In2Green. “A very interesting ramp-up” was how Jehann Biggs described her first foray into the world of ...

Exclusive data from Algolia shows that consumers have a high degree of trust in Amazon Haul, even though many don't know what ...

Text message marketing is kinda like the new kid on the block for businesses. It’s cheap, easy, and gets the job done better ...

In Q3FY24, Honasa moved to a direct distribution model in the top 50 cities, phasing out its previous reliance on super ...

Expedia's migration during 2020-24 to a unified platform, which shares marketing, data, supply, and loyalty (One Key) across its brands, versus the previous siloed structure, is buoying the company's ...

The WhatsApp Application Programming Interface (API) has become an essential tool for businesses looking to enhance customer ...

Premium Chinese brands entering Singapore often favour retail spaces in prime locations such as Orchard Road, Marina Bay ...