The Oregon Ducks have partnered with Pathway Sports and Entertainment, a company that is focused on monetizing the name, ...

Time to draw the line at state legislatures with pom-poms bearing tax-free gifts for college football players. It will do ...

The athlete has an NIL valuation of $6.5 million. Keep in mind, the 19-year-old is still in college. The minimum salary for an NFL rookie in 2024 is $795,000. Meanwhile, college athletes are earning ...

For the first time in college football history, amateur players are able to legally put money in their pockets thanks to the ...

The NIL era in college football has completely changed the game, and the highest-paid players are making millions before ever ...

Our way-too-early college football Top 25 for 2025 But this line in the sand that now must be drawn has nothing to do with millions in would-be taxes generated on NIL deals, or that those millions ...

Ohio State safety Caleb Downs has made history with his latest NIL partnership by securing a massive deal that has set a new ...

Beck has deals with Beats by Dre, Chipotle, and Morgan & Morgan, per reports. The name Manning goes a long way in college football, especially in the era of NIL, as the Longhorns quarterback ...

New England Patriots quarterback Drake Maye’s comments underscore an important reality that NIL earnings don’t equate to long ...

Most schools that intend to opt into revenue sharing are proceeding as though the lion's share of the funds will be slated ...

The 2024 season saw Dr Pepper significantly increase its investment in NIL, however, when it partnered with 12 college football players ... much of the focus of NIL deals is the cash involved ...