Additionally, Coke is hitting the road on the new Share a Coke Personalization Experience Tour, which brings the Share a Coke ...

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The manufacturer of Powerade and Sprite is in advanced talks about a multimillion pound deal to regain its status as the soft ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 1 hour 57 min ago By Erika Wheless - 2 hours 23 min ago By Tim Nudd - 5 hours 33 min ago By Erika Wheless - 6 ...

On March 11, a new Coca-Cola ad featuring NJZ (NewJeans) sparked speculation about a potential world tour. Fans have been analyzing various elements in the commercial, linking them to a possible ...