First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

The custom labels are back for the first time in over a decade. Now, there are digital elements for even more personalization ...

The brand is bringing back an iconic effort with a focus on shareability and customization to engage a cohort of digital natives that crave authenticity.

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable ...

Soft drinks giant Coca-Cola could return as a major Premier League commercial partner having left the English top flight in ...

Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...

The manufacturer of Powerade and Sprite is in advanced talks about a multimillion pound deal to regain its status as the soft ...

Instagram will now support partnership ads, Facebook will soon test ads in the notifications tab and more ad updates from Meta.

The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...

LLC (Coke Florida) announced that Andy Hill, Chief Customer Officer, will immediately take on the expanded role of Chief Customer and Commercial Officer, reporting to Troy Taylor, Chairman and ...

Tampa-based Coca-Cola Beverages Florida, known as Coke Florida, has announced some upcoming leadership changes at the C-suite ...

Singer Duffy disappeared from the public eye 10 years ago after she was drugged, abducted and raped during a horrific ordeal ...