Researchers behind a recent study claim to have discovered a new color that the natural, naked eye cannot perceive — 'olo,' a ...

Scientists have created a technology called Oz that stimulates individual photoreceptor cells in the human eye to create an entirely new, ultra-saturated color never seen in nature—dubbed olo.

You’ve probably seen every color in the rainbow—until now. Scientists say they’ve unlocked a hue the human eye was never ...

Five people have been able to perceive a colour never before seen by human ... eyes, after researchers used lasers and tracking technology to selectively activate certain cells in their retinas ...

a group of five researchers stimulated retina cells in participants' eyes, who, afterwards, claimed to have seen a color no human has seen before. The color, which scientists call "olo," is something ...

Most people see a particular range of colors based on the cones in their eyes. Some, sadly, have one variety or other of ...

Scientists have created a new platform called 'Oz' that uses laser light to control up to 1,000 photoreceptors ... manipulate the human eye into seeing a brand-new color -- a blue-green color ...

Scientists have devised a method to hijack the human ... up new ways of studying vision, the researchers said. For instance, scientists could use the system to replicate the effects of different ...

Ng describes it as “blue-green with unprecedented saturation”—a perception the human brain conjured up in response to a signal it had never before received from the eye. The closest thing to ...