The much-anticipated Legoland Shanghai Resort is scheduled to open next summer in Fengjing Town, Jinshan District, Merlin Entertainments announced on Wednesday during the ongoing 7th China ...

Digitally, the LEGO Group has established a China-based digital team, one of the brand's four global digital talent centers, tasked with understanding local consumer behavior and developing tailored ...

Parade aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission. Even though 2024 just started, Chinese New Year is quickly approaching.

Global brands, such as COACH, showcase their tailored designs and displays for the Chinese market, offering deeply customized products to secure their places in the Chinese market. For them, the 7th ...

This year, LEGO will showcase five new products at CIIE, four of which highlight Chinese cultural elements. The new launch includes those inspired by the Chinese classic novel Journey to the West ...