But the latest beauty trend to go viral doesn't want us to follow a tutorial. No, the "conservative girl" makeup trend wants ...

It all started when Suzanne Lambert, a comedian from Washington, D.C., made a viral video titled "doing my makeup like the ...

Meant to mimic the spiky spines of a sea urchin, the effect was achieved by placing fanned-out falsies on both her upper and ...

Winter makeup tends to be synonymous with vampy lipsticks and deep eyeshadows. But the latest launches prove the rules are ...

Beth Gillette is the beauty editor at Cosmopolitan with six years of experience researching, writing, and editing makeup stories that range from best setting powder to Benefit mascaras. For this story ...

It may be the fact that my son is currently obsessed with all things superheroes, but when I saw Florence Pugh's darkly ...