It’s the pinnacle of Super Bowl star power: three minutes of Beyoncé, Britney Spears and Pink, dressed as Roman gladiators, singing “We Will Rock You” in the actual Colosseum. Enrique Iglesias plays ...

This McDonald's ad featuring two NBA legends became an instant classic when it first aired during Super Bowl XXVII in 1993.

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

It's a star-studded year for beverage brands at Super Bowl LIX: with spots featuring David Beckham, Matt Damon, Channing ...

The NFL’s Super Bowl LIX brand campaign, NFL Flag 50, which is set to debut directly after the Apple Music Halftime Show, is ...

Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

The beautiful horses have been associated with ... Last, but not least, another classic is the Budweiser Clydesdales playing football from Super Bowl 30. "They usually go for two," one actor ...

With Super Bowl 59 in the books, we wait for the unforgettable one-of-a-kind creativity of the commercials that aired during ...

Some 30-second ads during Super Bowl LIX have cost companies more than $8 million. Brands have played it safe and leaned on ...

From famous car ads from Chrysler and Volkswagen to food shorts from Doritos and Mountain Dew, these are the Super Bowl's best commercials over the years.

As we kick off the 36th edition of USA TODAY Ad Meter, we're looking back at the greats of advertising's biggest stage. First ...