Ads from Anheuser-Busch attracted acclaim to the beer-maker's marketing pitches on a day of star-studded—and expensive—advertisements.

Since 1989, USA TODAY Ad Meter has surveyed viewers live on Sunday and awarded an annual winner to the highest-rated ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

From Eugene Levy’s runaway eyebrows to Willem Dafoe’s pickleball prowess, these brands are banking on unforgettable imagery ...

Watch the Super Bowl LIX live & free! Coming to you live from Caesars Superdome in New Orleans, Louisiana on Sunday, February ...

Some advertisers release their commercials ahead of the big game. Here are ads to watch before the NFL's 2025 Super Bowl.

Super Bowl LIX will capture the attention of a global audience on Sunday. For investors, the market performs better on average after an NFC win, returning on average 13.3% over the next year versus 11 ...

Check out viewing experiences with food and drink specials, ranging from affordable options under $50 to premium packages ...

Ahead of the big game, which will feature ads ranging from Tim Robinson and Sam Richardson recreating E.T. to a Mountain Dew ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

Here are a few of Super Bowl LIX’s most patriotic ads. Bud Light’s 60-second spot joins comedian and actor Shane Gillis, music artist Post Malone and Hall of Fame quarterback Peyton Manning as they ...

And this year is no different, with a host of celebrities appearing in TV ads during the Super Bowl, including Matthew McConaughey, Post Malone and Chris Hemsworth. Here’s a sne ...