Alissa Heinerscheid was behind Bud Light’s controversial ad campaign that aimed to rebrand the beer as more inclusive ...

Bud Light's sales fell up to 26 percent in the month following the social media ad. Heinerscheid took a leave of absence from Anheuser-Busch in April 2023—alongside group vice president of marke ...

Bud Light brought back its viral "Dilly Dilly" campaign in a weird crossover ad with Game of Thrones at the Super Bowl. The brand turned the phrase into a cultural phenomenon back in 2017.

The article discusses how human informed artificial intelligence is changing advertising copytesting for the better. Peter Daboll of DAIVID is interviewed.

Corso has long been the face of ESPN’s College Game Day — his headgear game picks were must-see TV and the pinnacle of the ...

However, according to a recent report from Coffeeness, a review website for coffee products, the most popular beer brand in ...

However, according to a recent report from Coffeeness, a review website for coffee products, the most popular beer brand in California is more commercial ... Budweiser, and Bud Light were ...

However, according to a recent report from Coffeeness, a review website for coffee products, the most popular beer brand in Washington is more commercial ... Budweiser, and Bud Light were ...

A makeup commercial…during the Super Bowl? Among the testosterone-fueled spots for Bud Light and Michelob Ultra, Jennifer Coolidge was swathed in fuchsia and speaking directly to a female audience.