Achieve a natural look by applying mascara to the base of your lashes and gently wiggling the wand upwards. This technique helps to coat each lash without clumping, giving the illusion of more lashes.

Dedicating time to blend your eyeshadow properly can elevate your entire makeup look, bringing out the youthful sparkle in ...

Even reality stars aren’t immune to TikTok impulse buys. DeSorbo says she tried these “amazing” face masks after seeing them ...

You read that right, elf makeup just made a toy for your dogs, based on one of their bestsellers; and it’s only $8. The elf Pawer Grip Primer Dog Toy is a limited-edition plush dog toy based on ...

Laura Geller knows that wearing a full face of makeup isn’t everyone’s vibe—and if it is ... on the apples of the cheeks to bring some vibrance back to the skin. As for bronzer? “I barely use bronzer, ...

"Explore Looksie to watch Jo Steel bring body paint, makeup, and special effects masterpieces to life." Appeals court rejects Trump's emergency bid to curtail birthright citizenship A rare baby ...

(Reuters) - Elf Beauty's shares tumbled over 20% in extended trading on Thursday, after the cosmetics company cut its annual net sales and profit forecasts, citing weak demand in the mass beauty ...

These A-listers have been spotted using Merit’s iconic staples, from the Flush Balm to the Minimalist Complexion Stick. Merit's focus on clean beauty ... Bronze Balm bronzer is like no other ...

So we've rounded up the 10 best bronzers for mature skin, along with pro make-up artist tips on how best to apply them.

And while skincare is almost always geared towards a type, an age group or a specific concern, this same level of personalisation is still all too often overlooked when it comes to make-up. So we've .

I can totally see why this cream bronzer has sold out multiple times. (Yahoo Life UK) ...