Starbucks' (NASDAQ: SBUX) new CEO Brian Niccol has been rapidly implementing changes within the iconic coffee brand, aiming to get "Back to Starbucks." In short, Niccol believes the key to returning ...

Starbucks is cutting nearly a third of its menu. During the coffee chain’s earnings call on Tuesday, Jan. 28, CEO Brian Niccol announced a “roughly 30% reduction in both beverages and food." However, ...

Brian Niccol stands to earn $10 million in signing bonuses alone for staying at Starbucks for six months after a "dogged pursuit" to convince him to lead the company. Starbucks’ board opened the ...

Starbucks CEO Brian Niccol was awarded approximately $96 million in total compensation after just four months on the job — quickly becoming one of the highest-paid executives in corporate America.

Starbucks CEO Brian Niccol reaffirmed his commitment to simplifying the coffee chain's menu on Tuesday, revealing plans to cut 30% of its food and beverage offerings. "In the coming months ...

Starbucks is putting a limit on how many items customers can order on its mobile app. The coffeehouse chain told TODAY that it has reduced that number from 15 to 12.

Can the coffee giant Starbucks (SBUX) turn things around under new CEO Brian Niccol and return to positive comparable sales and margin growth? Leverage the power of TipRanks' Smart Score ...

Since Brian Niccol was hired at Starbucks in September ... Restaurant Business Magazine points out. Laxman Narasimhan, who did not hold the title of chairman, collected $21.5 million to leave ...