Great design isn’t just decoration—it’s strategy made visible; from logos to social media posts, every visual element sends a ...

The Rorschach Test famously asks people what they see when they look at a series of inkblots, and the answers tend to differ substantially, so what if a brand used this concept to create its brand ...

You'll see white, you'll see grey, you'll see silver and you'll see metallic. But despite the Canon logo itself being red, you'll never see a red logo on a Canon camera. Nor a blue one, a yellow one ...

An effective brand strategy creates clarity and unity within an organization, guiding internal perspectives that ultimately radiate outward.

(CNN) — The logos of Big Tech companies and key associations were featured prominently Monday at the White House Easter Egg Roll, offering an unprecedented scene and use of the grounds to ...

When Amazon was founded in 1994 as an online bookseller, the logo featured a solid black A with a winding vertical white line meant to represent the brand’s namesake river. A lowercase “amazon.com” in ...

A study has revealed that heavy metals have been detected in popular toothpaste brands. The study shows that some 51 toothpaste brands tested positively for lead, a toxic heavy metal. It also found ...

Probably the biggest name in Team Flight, AJ Dybantsa will be coming into the Jordan Brand Classic as the No. 1-ranked prospect from the Class of 2025. He has committed to BYU. This USC commit ...

Royal Papers LLC, a major toilet paper brand, and three other related paper companies based in Arizona and Delaware, have filed for Chapter 11 bankruptcy, citing mounting debts and financial pressure.