The PepsiCo brand is celebrating its refreshed logo hitting store shelves this week with a social media giveaway and collaboration with Dickies.

Adobe has a new look, but with the new brand evolving over the past couple of years, you may not have immediately noticed.

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making ...

Grids lend a methodical approach to placement, scale, and negative space. Creating an impactful logo is no small feat. The mark must encapsulate a brand's identity and values in a single artistic ...

Introducing Slate: the new automotive brand that’s just launched in the US with its first vehicle – a super cheap, super customisable electric truck. The new brand, which is a start-up that ...

Yes, it’s a ‘fyre’ sale. The Fyre Festival brand is up for grabs, its promoter Billy McFarland announced Wednesday, a week after organizers postponed Fyre Festival 2 with no new date set.

I run several special projects including the Readers' Choice and Business Choice surveys, and yearly coverage of the Best ISPs and Best Gaming ISPs, plus Best Products of the Year and Best Brands.

Leaked news reveals Chery is on the hunt for dealers for Lepas, its third brand to enter UK Launch likely to take place later this year Lepas set to offer A and B segment small cars as it looks to ...

But, if you'd rather leave it to the professionals, there are plenty of third-party brands that design and sell car floor mats — some better than others. Which brand is best for you may depend ...

Logos are everywhere—from the coffee cup in your hand to the phone in your pocket—but have you ever stopped to think about the stories they tell beyond the surface? Many popular brand logos are more ...

Forbes contributors publish independent expert analyses and insights. Katie Baron is a writer covering brand strategy, trends & innovation. The appetite for women’s sports is soaring in every ...