Seven Elite Daily staff members tried and reviewed Rare Beauty's new Soft Pinch Liquid Contour after Selena Gomez's SP liquid ...

But if brands are on this sort of spectrum, we prefer to look somewhere in the middle. Not yet heritage companies like the ...

In today’s beauty world, inclusivity in makeup is no longer just a trend, it’s a demand. Gone are the days when makeup brands ...

Eyeshadow sticks are a beginner-friendly solution for easy, mess-free application with vibrant color. Max Factor’s Glowing ...

Tomy Rivero, a New York City- and Los Angeles-based celebrity makeup artist tells HuffPost that strategically selecting a ...