Even the bottle is totally different for the brand (which usually features a bust resembling Billie herself), highlighting a whole new era for Billie Eilish Fragrances. According to Eilish, the fragrance celebrates individuality and the endless possibilities that come when people bet on themselves—hence the dice shape.

A beauty editor reviews Billie Eilish's $90 Your Turn perfume, the fourth fragrance in her portfolio, and shares whether it's worth it.

So this has always been my philosophy when designing the bottles for my own fragrances," Eilish said, per Cosmopolitan. "They are all works of art." In a video promoting the perfume, Eilish sits in the corner of silver box,

The new blockbuster follows the success of the brand’s debut fragrance, as well as its ensuing line extensions.

Billie Eilish fans can probably recite the lyrics of "Birds of a Feather" line by line, but the truest among us know that the Grammy and Oscar award-winning singer-songwriter also runs a successful perfume empire.

Since our partnership with Billie and her team began, she has always maintained authenticity in all she does as an artist and creative, and Your Turn is a perfect example of th