The latest viral launches come from Rare Beauty, Kylie Cosmetics, Fenty Beauty, Patrick Ta, r.e.m. beauty, and Maybelline.

But what if you still haven’t found that cream or gel that brings out the best ... hair. For sleek and voluminous curls, this Mousse Def Texture Foam from The Doux is a go-to for girls with ...

Learn about the best new hair, makeup, fragrance, and skin-care beauty products launching in February, according to our ...

Anyone who watched Sabrina Carpenter during the 2025 Grammy Awards might be equally amazed by the artist’s performance as ...

From the latest variations on classics to new scents and gadgets, these are the can't-miss products of 2025 so far.

The brush is a pro at distributing the scalp’s natural oils down the hair shaft ... ELLE.com is committed to highlighting the best products in various categories by personally testing the ...

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of ...

What do hair masks do? When your hair looks dull, feels dry or is not as smooth and shiny as you’d like it to be, a hair mask is the best remedy. This intensive conditioner is designed to nourish and ...

“Bangs are a versatile way to frame the face, enhance features, and refresh your look," says Paras Sharma, style director of Looks Salon, which has outlets across India. Bangs need to be blended well ...

While there’s nothing wrong with letting your hair air-dry to its natural texture ... to Trygstad and eight other experts to find the best, hardest working blow-dryers for all hair types.

Her hairstylist and make-up artist reveal the inspiration and products behind her new cover, from the hairspray employed to ...

I am asked if dupes are any good. Like most of life’s big questions, the answer is complicated. Despite the fact that it can ...