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McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...
Business Insider India6y
McDonald's is bringing back one of its most expensive failures - but there's a catch
Arch Sauce is a mustard-mayo combination that McDonald's debuted as a topping for the Arch Deluxe - a sandwich aimed at more sophisticated and "adult" customers - that debuted in 1996. McDonald's ...
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What's The Difference Between McDonald's Big Arch Sauce And Big Mac Sauce?
But recently, word of a new McDonald's burger sauce has lucky fans reaching for a Big Arch over a Big Mac. McDonald's is currently testing a new Big Arch burger in areas of Canada and Portugal ...