The Burger McDonald's Sold To Draw Foodies To The Restaurant Was A Fast Food Fail
Well, you can't say McDonald's didn't shoot its shot. Find out which burger had almost no one lovin' it, and what made it ...
Hosted on MSN5mon
McDonald's new big burger is called the Big Arch. Branding experts say the name makes it sound superior to its rivals.
It launched the Arch Deluxe in 1996, and the product flopped. The burger, intended to appeal to more sophisticated and "adult," used a mustard-mayo Arch Sauce, which the brand appeared to bring ...