Researchers reviewed thousands of fonts—and confirmed what every designer already knows. Science just vindicated your font choices.

But here's the thing: most people are font blind. They don't see the difference between a serif and a sans-serif, let alone know when to use a script or a display font. The point is that most people ...

Fonts set the tone from the sans serif clarity of highway signs to the flourished letters on wedding invitations. But with over 200,000 font families, how does a designer know where to start? Market ...