Marc Fogel, an American history teacher who was deemed wrongfully detained by Russia, has been released and returned to the U.S. in what the White House described as a diplomatic thaw that could ...

Kellogg’s launches the second phase of its "See you in the morning" platform, with some out-of-home activations.

A great brand video doesn’t always have to be cinematic or inspiring—sometimes a brand’s identity calls for a touch of humor. For example, the sustainable toilet paper brand Who Gives a Crap uses ...

Social network X is trying to capitalize on the uncertainty surrounding ByteDance apps like TikTok and Lemon8 by launching a dedicated vertical video feed. The company is adding a video tab in the ...

Animation has proved time and again to be an effective and engaging medium to convey messages, boost brand visibility, and ensure engagement. Be it social media advertisements, explainer videos, or ...

A new offering from Adomni, Smart Video Everywhere, seeks to meet the challenges of the fragmented video marketing space and scattered consumer attention. Previously known primarily as a programmatic ...

Marketing measurement involves tracking ... Viewable Impressions: Ads that users see (e.g., at least 50% of the ad is visible for 1 second). Example: A video ad with 1,000 views and 100 likes shows ...