From nostalgic reboots to AI-driven innovations, Super Bowl ads offer small businesses a masterclass in humor, engagement, ...

AI isn’t content with running things behind the curtain this year—it wants the spotlight. But can AI honestly sell emotion, ...

Opinion: Advertising often gets a bad rap — and at times, it deserves it. But it also holds the power to be a force for good.

Elon Musk's X is working with the adtech company Magnite to boost programmatic ad sales. The company has been expanding its ...

TV advertising is the lifeblood of the league, but knowing when to pause the games is a task undertaken by N.F.L. executives, ...

Nowadays, there is so much competition that standing out in ad campaigns is very important. But, how can you figure out your ...

Advertising in news is good business, says Mark Penn—contrary to what chief marketing officers have been led to believe.

Donald Trump filed an amended lawsuit against CBS late Friday, adding a series of new claims over the network’s edits in a 60 ...

After 27 years, Morgan & Company, a New Orleans-based media strategist, is rebranding to Roux Advertising.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

Brands are paying millions to air their commercials during Super Bowl 2025. Here's what's behind the cost, and why advertisers say it's worth it.

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...