The U.S. Forest Service and the Ad Council, which fund Smokey Bear campaigns, have long argued that public education is vital in preventing human-caused wildfires, which account for nearly 85% of ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

You can learn more about who can prevent forest fires at the new Smokey Bear exhibit at four Forest Preserve District of Will County visitor centers.

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...

This typically manifests in two ways: frequency (how often someone sees your ad) and reach (how many unique people see it). It's a logical framework that has guided marketing decisions for decades.

Several ad agencies, tech and media companies had also suspended advertising on X following Musk's endorsement of an antisemitic post that falsely accused members of the Jewish community of ...

Often, the first time a potential customer may come in contact with your brand is when viewing an ad. This means that ... leaders of Rolling Stone Culture Council suggest starting with the ...

Before launching an ad campaign, it’s important to choose the platform carefully to maximize reach and performance. Below, 19 Forbes Agency Council share some important considerations that ...

“Ad Vitam” was already on the ropes, and that scene is the coup de grâce. “Lost Bullet,” “Sentinelle,” “Earth and Blood”: France has become a reliable source of lean and quick ...