"It’s not the in-your-face big splash kind of Super Bowl commercial," Ford tells PEOPLE of his Super Bowl 2025 commercial for Jeep. "It's a soft sell." ...

Jeep surprised Super Bowl viewers with a calm meditation on life in the form of a long commercial featuring Harrison Ford - and one of its biggest competitors.

Jeep and Ram – both part of the Stellantis family of brands – were the only automakers to show commercials during the 2025 ...

Accompanied only by a gentle guitar track, Ford – he notes the irony of a Ford touting Jeep in the closer – stresses that freedom is the roar of one driver's engine, and the silence of another's.

Jeep's 2025 Super Bowl commercial stars Harrison Ford playing on Americana. "Freedom is for everybody. But it isn't free, it's earned," Ford says over archival footage of Jeeps in World War II and a ...