Networking, food stations and drinks begin at 4 p.m. followed by the awards celebration ... which include a table for guests, multimedia marketing, logo usage and much more, depending upon ...

Three helmets from Spartan Stadium’s iconic video board could be yours, for the right price. The Michigan State University ...

Shelby Stites, social media specialist at All Balls Racing, says the rebranding effort is not just about updating the look: ...

Amazon, Walmart, and OpenAI are the latest companies to take their logos in a bold direction—literally.

In recent years, the chief marketing officer (CMO) job has grown tremendously in breadth and depth. Digital capabilities have significantly changed how marketing leaders can achieve growth ...

In the ever-evolving marketing landscape, where attention spans are short and competition is fierce, one element remains ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Back in college or at some point in your career, you learned about the 4Ps of marketing: place, price, product, and promotion. Though nearly 60 years old, the 4Ps still hold weight today. However, the ...