Just as positioning is the foundation for everything you do in marketing, your 3Cs research is the foundation for your positioning statement and message strategy. For more on how to do the research ...

Under the leadership of Leo Balbi (CEO) and Sleyman Khodor (CCO), the new agency begins operations with clients Verisure, ...

Income tax collection as percentage of GDP has overtaken corporate tax collection, at 3.5% of GDP in FY24 vs corporate tax collection at 3.1% of GDP ...

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If you’re ready to up your email marketing strategy and get a grip on email marketing metrics, my roundup of the best software will help you on your way. I have tested 13 of the best email ...

In recent weeks, the political landscape in Delhi has witnessed a significant shift as the Congress Party dives into the fray with renewed vigour and determination to contest the upcoming ...

AAP is contesting the Delhi elections alone after fighting the 2024 Lok Sabha polls in a partnership with the Congress. Listen to Story Congress re-enters Delhi politics with renewed energy Party ...

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