Smart brands will tap into the generation’s practical positivity instead of their fears, says Ogilvy’s Reid Litman. Stats like these underscore a huge gap between how Gen Z is perceived in pop culture ...

The used car retailer quickly made a change based on the WNBA's new MVP. Being the best at something doesn’t mean people will treat you that way. That is what WNBA stars learned in a recent campaign ...

The proposed three-year contract is expected to approve a budget of $3.5 million per year for the account. SACRAMENTO, CA: State health insurance marketplace Covered California is seeking an agency of ...

Beyond podcasts and influencers: Here's how communicators must pivot next year to find earned media success in this rapidly ...

Golin identifies the top 10 trends that will affect how organizations build and protect their reputations heading into 2025.

PR is at an inflection point where it is considered a senior adviser to CEOs and the C-suite, but is now being held to account for this increased responsibility. Tough decisions are required.

Josephine Bertrams, chief corporate affairs officer at Heineken USA, shares the inside story on the campaign.

What the Omnicom-IPG deal means for the PR sector; Macy’s wraps internal investigation; ‘Onion’ takeover of Infowars rejected by judge.

DirecTV scraps Dish merger deal; Trump replaces Matt Gaetz with Pam Bondi as attorney general nomination; One week till Black Friday ...

Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.

She discusses the main ingredients in the fast-food chain’s transformational, make-or-break refresh.

From understanding an audience to beating back disinformation, health comms experts share their biggest lessons learned for the next pandemic.