We’ve entered a golden age for advertising effectiveness, but not enough marketers are taking advantage of all the work done ...

Humans do the why and AI does the what”, says Michelle Taite, who believes marketers should forget trying to define their ...

Do personal brand managers help busy execs build their social presence, or are leaders at risk of losing touch with their ...

A year after announcing the introduction of ads to Prime Video, Amazon has revealed its average monthly ad tier customer ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

Nike plans to invest in “bigger, bolder brand storytelling” and “re-energise brand momentum through sport”, after posting ...

In the The Marketing Week Podcast, we explore the transition from CMO to CEO, gen AI fears and the reality of working in B2B.

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

The UK’s most valuable 75 brands, as ranked by Kantar, have again seen their collective value decline, with almost one in ...

Make your brand model clear and keep repeating its key principle, if you want to ensure it survives the endless ...

While the industry has done much work to improve sustainability there is still much more to do, says Giffgaff’s Lisa Boyles ...

Congratulations to all the marketers named as part of Marketing Week’s Top 100 2024, sponsored by Digitas. In what has been ...