Color is one of those things that we have this tendency to learn about different flavor ... colors but artificial ones that nature couldn't even dream up. For well over a century, food ...

although it’s fairly constant across geographies that the more vivid a color is, the more intense people assume the flavor will be. It can even extend past the food itself to the colors involved ...

although it's fairly constant across geographies that the more vivid a color is, the more intense people assume the flavor will be. It can even extend past the food itself to the colors involved ...