widely considered to be one of the best animal illustrators in history. The Forest Service commissioned Staehle to make the first Smokey poster. Was there ever a real Smokey Bear? Kind of.

Social psychology identifies the issues and media psychology shapes the messages and stimulates support for the necessary ...

Dren Productions gets the license to publish Smokey Bear comic books in partnership with the US Forest Service ...

Smokey Bear tells us “only you can prevent wildfires.” That has been Smokey’s simple message since 1944, but nevertheless he has been long associated with the policy of immediately ...

First things first. Smokey Bear’s middle name is not “the.” “The origin of the ‘the’ is somebody made a fun little song about Smokey and, to make the cadence of the song work ...

You might remember the Disney film “Bambi” for its heartbreaking family story. But did you know that in 1942, Disney loaned the characters to the Cooperative Forest Fire Prevention program for one ...

As Southern California contends with the devastation caused by the week's ferocious outbreak of wildfires, a tweet from President-elect Donald Trump criticizing Smokey Bear wildfire prevention ads ...

Iconic messengers have proven to be effective communicators. For more than 80 years, Smokey the Bear' has persuasively led public information campaigns in support of fire safety. To build and ...