The top barrier to entry for pharma brands considering a marketing play at the Super Bowl is the price point. A 30-second ad ...

The rise of artificial intelligence (AI), digitalisation, wider adoption of tools for marketing automation, and numerous other technologies have significantly reshaped the world of pharma for the ...

As Moderna maps out a more cautious future amid lower-than-expected sales of its current products, the company is bolstering ...

While marketers know that an omnichannel approach can deliver a more seamless brand experience, many pharma companies are still in the early stages of implementing fully integrated omnichannel ...

Veeva’s vice president of commercial strategy discusses how pharma companies streamlining their processes with a single goal ...

The Federal Circuit left in place a pair of orders blocking two competitors of Regeneron Pharmaceuticals Inc. from marketing ...

Chugai Pharmaceutical Co., Ltd. and Cheplapharm ... The transfer of the marketing authorization is scheduled to take place on April 1, 2025, and the sales transfer is scheduled to take place in June ...