At its simplest, a goal is just something you aim for. But goals are powerful contributors to successful business growth in several ways. To begin with, the process of setting goals forces you to ...

Aims and objectives close aims and objectivesA business aim is the overall target or goal of the business, whereas business objectives are the steps a business needs to take to meet its overall aims.

Setting targets that are too easy can lead to complacency, while impossible goals can demoralize your team. Striking the right balance is crucial. Aim for targets that push your team to stretch ...