How Duolingo's unhinged social strategy—rooted in humor, cultural relevance, and a quirky mascot—has turned the app into a ...

The owl: symbol of wisdom ... The crazy anthropomorphised personification that pursues users of the Duolingo language-learning app, with his huge eyes, cutesy beak, tufty feathers and mastery ...

The Duolingo owl mascot shocked his legions of fans during the Super Bowl as he upstaged Usher with a bum joke. Yes, you read that right. The Duolingo owl has become a cult icon, much like Elmo ...

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“Learn Korean or Else” humorously positions Duolingo mascot Duo the Owl as a “Squid Game” Pink Guard. The campaign includes video spots, an interactive game filter on TikTok and out-of ...

What's scarier: the pink-suited guards from Squid Game or a dozen unread notifications from the Duolingo owl? Ahead of the Dec. 26 premiere of season 2 of the Netflix megahit, the streaming ...

As the weeks before my trip dissolved into days, I kept up my Duolingo streak, racking up badges and encouraging notifications from Duo, the brand's green owl mascot. Then came my flight — and ...

Duolingo doesn’t just market to its audience ... XCX and Troye Sivan’s “Sweat Tour” to K-pop concerts, Duo the Owl isn’t just a mascot. Duo is a fan’s surrogate, actively participating ...

Inspired by Duolingo’s owl mascot, Johnson Banks has created a bespoke feather-inspired typeface and illustration guide to unify communications for the brand Language-learning app Duolingo has been ...