and her friends drank a "whole case" of Chateau Margaux during a gathering in high school. Noting how each bottle of wine in the case goes for $900, Aykroyd reiterated to guests Jim Belushi and ...

In exchange for the higher quality, estate wines tend to be very expensive and exclusive. You'd be lucky to find a bottle of Château Margaux for less than $500! However, as any wine enthusiast ...

There were one of two nice wines in the first left-bank flight, of Pessac-Léognan reds including, unsurprisingly, Haut-Brion ...

Deighton, John A., Leyland Pitt, Vincent Marie Dessain, Daniela Beyersdorfer, and Anders Sjoman. "Marketing Chateau Margaux." Harvard Business School Case 507-033, October 2006. (Revised August 2007.) ...