Bud Light rolled out a new summer-themed ad in hopes of getting back into the good graces of beer drinkers, but the effort fell short for many Twitter users still smarting over the branding ...

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

Once the most popular beer in the U.S., Bud Light is now selling for less than water in some American warehouses. Andy Wagner, the manager and 18-year veteran of Glenn Miller’s Beer & Soda ...

Many ascribe Bud Light’s sales decline to a conservative response to an incident with transgender influencer Dylan Mulvaney. They are wrong. Nike, for example, saw its stock increase 5 percent ...

Bud Light sales are down nearly 30% compared to last year after a boycott in response to its partnership with a transgender influencer, according to a report. The sales volume of Bud Light dropped ...

Bud Light's vice president of marketing discussed in a recent interview how she was inspired to update the "fratty" and "out of touch" humor of the beer company with inclusivity. Alissa ...

Bud Light Seltzer has a problem: People still think there’s beer in the spiked seltzer. More than half of the thousands of people Bud Light Seltzer surveyed incorrectly believe that the ...

Modelo Especial became the most-sold beer in the U.S. in May, pushing Bud Light out of the No. 1 spot it’s held for decades, as Anheuser-Busch struggles to overcome widespread boycotts and ...

More than a year after a consumer boycott drained the sales of what was once the nation’s most popular beer, Bud Light still has a hangover. New sales data show Bud Light has slipped in the ...

Anheuser-Busch has decided to shake up its marketing leadership after its Bud Light brand became, quite literally, a target for conservatives angered by a campaign featuring a transgender social ...

Anheuser-Busch’s next move must involve clear communication about Bud Light’s purpose and what customers the brand will serve moving forward, according to former Anheuser-Busch executive and ...