Reflo, the sustainable performancewear pioneer, has broken new ground with the release of its first-ever fully AI-generated ...

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Delivering more speed and distance through engineering advancements, including its lowest CG ever in a driver, PING today ...

So we were twittering about last night when we came across this image of Boo Weekley. Or is it Santa? Or an extra from Sons of Anarchy? Even though the hipster evolution has taken over the world, ...

Tired of being asked to take part in ‘viral’ videos by ‘media types’, five European Tour stars decided to take matters into their own hands and assemble The Content Committee. Ahead of the Abu Dhabi ...

Majesticks GC have announced the launch of 'Camp Confidential', a three-part docuseries showcasing how the team prepared for the 2024 LIV Golf League season. After a disappointing 2023, Majesticks GC ...

Luxury apparel brand Peter Millar has announced that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion ...

"At the moment I’m getting too much right hand over and collapsing slightly on my left side and it’s drawing the ball from right to left. But a hook is better than a slice every time isn’t it, ...

ProQuip Golf, the world’s leading innovator of lightweight golf weatherwear, has acquired exclusive distribution rights for Zerofit base layers in the UK and Ireland. Zerofit is a Japanese sports ...

Golf GPS Distance Measuring Devices can seemingly take any shape these days. Gone are the days of a chunky unit that looked like a walkie–talkie. Roger that! Now it's full colour touch screens, iPhone ...

adidas is adding another rising star to its ranks, after announcing a multi-year contract with tour professional Jordan Smith to wear adidas’ apparel and footwear on and off the course. The signing ...