Google’s Ads Data Hub: What you need to know
The Ads Data Hub is a centralized repository for all your marketing data, integrating information from: Your Google Ads account (including search, display, video and shopping campaigns). First-party ...
Google recognizes content creators: A breakthrough for E-E-A-T and SEO
Google now highlights content creators as trusted sources in search results. Here’s why this matters for E-E-A-T and how SEOs can benefit.
Reddit launches AI-powered tools to boost ad creation
Reddit unveils AI-powered advertising tools – ads inspiration library, copywriter and image auto-cropper – to help small businesses.
Meta gives advertisers new ad tools ahead of holidays
Advertisers can now use new AI-powered tools and creative formats to drive holiday sales, including promo features and reminder ads.
Google Ads adds Video Enhancement for Performance Max
Google's Video Enhancement feature sparked concerns among advertisers about automated adjustments and potential loss of creative control.
There is no ‘best’ Google Ads bidding strategy, study finds
New data shows that Google Ads bidding strategies success relies on thoughtful execution, accurate conversion data and continuous testing.
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Google Search Ads 360 (SA360) starter guide
Search Engine Land » PPC » Google Search Ads 360 (SA360) starter guide Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land content ...
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Adopting vs. hacking Google Ads features: The great debate
Search Engine Land » PPC » Adopting vs. hacking Google Ads features: The great debate Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with ...
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Google updates its spam policies document
Search Engine Land » SEO » Google updates its spam policies document Chat with SearchBot Please note that your conversations will be recorded. SearchBot: I am trained with Search Engine Land ...