VideoAmp, the measurement firm intent on dislodging Nielsen, signaled its ambitions Tuesday at an upfront event involving a ...

The media giant's adoption of the measurement firm's new Outcomes at Scale offering marks its latest partnership with a ...

Paramount has experience working with new measurement vendors. The company tapped another upstart, VideoAmp, to provide ...

ISpot is launching a new cross-platform outcomes measurement platform with Paramount Global as a charter user, bringing both ...

Paramount Global is teaming up with iSpot.tv to offer more transparency into consumers’ responses to ads — its latest partnership with a Nielsen competitor. iSpot’s new measurement offering ...