When focus groups failed to decide on a favorite design, Coke decided ... But in the case of OK Soda, it wasn’t something anyone wanted in a can.

A creative entrepreneur from rural Oklahoma, Stephens works with local artists for the design of his Afropop soda cans. Now, he wants the whole nation to join in like a family reunion.

The soda-can tab is more than meets the eye. In its resting state, the tab is what engineers call a "second-class" lever: The force you apply only moves one way, like a wheelbarrow. When you lift ...

Zyman based OK Soda on research that found “Coca-Cola” was the second most well-known term in the world, right behind the word “OK.” What followed was what can now be seen as a case study ...