Nielsen, Paramount
Paramount Global Is Going Without Nielsen Ratings (For Now)
Citing the cost, Paramount Global and Nielsen have failed to reach a renewal agreement. For now, Paramount will be using the audience data of Nielsen rival VideoAmp.
Paramount, Nielsen Without TV Ratings Contract in Dispute Over Costs
Paramount Global and Nielsen are at loggerheads in a contract dispute that means CBS and other properties won't have data from the measurement giant
Paramount, Nielsen fail to reach new ratings contract
Nielsen and Paramount, which owns CBS, failed to renew their contract ahead of tonight's vice presidential debate. The big picture: Nielsen is still considered the gold standard for measuring ratings,
Paramount's TV Ratings Partnership With Nielsen Expires Over Costs Dispute
The TV ratings contract between Paramount and Nielsen expired on Monday without a new deal in place, just hours ahead of the 2024 Vice Presidential Debate moderated by CBS. Paramount didn't immediately respond to a request for comment from TheWrap.
Paramount Close to Dropping Nielsen TV Ratings in Contract Dispute (EXCLUSIVE)
Paramount Global says it will be forced to drop Nielsen ratings on October 1 if the two sides cannot come to a deal for measurement services
Paramount Global (NASDAQ:PARA) Officially Departs Nielsen Ratings System
It’s official. Entertainment giant Paramount Global ($PARA) has parted ways with the Nielsen ratings system over contract terms. Paramount blamed
Paramount Considers Dropping Nielsen TV Ratings Partnership
A Nielsen spokesperson tells TheWrap that it hopes to reach a new deal and continue to partner with Paramount, but emphasized that all of its other customers and the industry at large would continue to have full access to its data, even if a new deal is not reached by the deadline. Nielsen has a deal in place with every other legacy media company.
Paramount And Nielsen Hit Contract Impasse As CBS News Gets Set To Host Vice Presidential Debate
Paramount Global and Nielsen have hit a contract impasse, highlighting the sensitivities of the long-fraught measurement ...
Paramount may drop Nielsen—what it means for advertisers
Nielsen and Paramount renewal standoff points to broader industry issues.
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Can Paramount Quit Nielsen?; The Smartest Algos Are Still So Dumb
Paramount is the latest entertainment studio headed for a showdown with Nielsen. Plus, Forbes seems to have been rebuked by ...
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Paramount Drops Nielsen In Pricing Dispute
Paramount Global has dropped Nielsen, its main viewer measurement currency, due to soaring pricing demands, according to ...
Paramount Prepares To Part Ways With Nielsen For Audience Measurement Over Pricing Conflict
Paramount Global is poised to end its partnership with Nielsen over rising costs, turning to VideoAmp for audience ...