Despite a lack of any real news, Unity Software (U) is up by 17% in pre-market trading on Thursday. It appears to be a result of the latest tweet from Keith Gill, an investor who also goes by “Roaring Kitty.

Unity Software shares jumped Thursday, a day after a social media post by the meme stock hero known as "Roaring Kitty" featuring a clip of the late musician Rick James, who had a song called "Unity."

While there has been no official announcement on the latest batch of closings, the first of 2025, local media outlets are starting to report on their local GameStop stores suddenly shuttering. For example, Michigan local news outlet MLive has just reported that the GameStop location in the Westwood Mall in Jackson, MI is closing down on Jan. 4.

Unity Software Inc (NYSE:U) shares are trading higher Thursday on the heels of a new post from meme stock trader Keith Gill, also known as "Roaring Kitty."

Unity Software (U) initially jumped by over 13% after meme stock influencer Keith Gill — who goes by "Roaring Kitty" online — posted a short clip referencing the late musician Rick James’ song “Unity.

Unity Software (NYSE:U) shares jumped more than 8% in premarket trading Thursday following a block trade of 1.32 million shares valued at $29.7 million on Tuesday night. Social media activity surrounding the company has surged,