The 30-second ad features several ethnically diverse and largely gender-fluid models dressed in matching androgynous outfits ...
Jaguar's recent rebranding efforts have ignited a whirlwind of reactions, with many fans and critics alike questioning the ...
Jaguar holds a reputation for targeting male car drivers — and ones with plenty of money. For instance, the company's "Good ...
Jaguar's big plans for the future include replacing its historic "growling cat" logo with a "leaping cat" one, as it attempts ...
X users compared the Jaguar brand to the Bud Light controversy after the company released a modernist ad to debut its new ...
The Supercat by British firm TWR is a restored and modified version of the Jaguar XJS, with a new V12 engine and carbon body.
In the meantime, the brand associated with British royalty is aiming to change consumer perceptions of its products and ...
The new brand identity comes as part of the automaker's effort to transition into an ultra-luxury EV brand by 2026.
Jaguar has announced a new brand identity. The company will reveal new logos and a new electric GT car concept on December ...
Jaguar has been met with mixed reviews of its new brand after unveiling a new, colourful design in a complete step change to ...