Sony, Honda and Afeela

Sony Honda’s Afeela EV Project Is Under Pressure. That’s Good
Between its sophisticated ADAS, mediocre specs, and high price, the Afeela 1 seems both a step behind the times and built for a future that hasn't come yet.
Sony and Honda’s Afeela 1 EV makes more sense at CES than in the real world
The Sony car is almost here. After its creation via a joint venture with Honda in 2022 and two years’ worth of prototypes, the electronics giant’s Afeela brand is finally taking reservations for its first electric vehicle,
Sony/Honda's Afeela 1 EV is here, can it compete with Tesla?
The Afeela 1 Origin and Signature trims are available to reserve in California for $200, with deliveries anticipated to start in 2026.
Sony Honda Mobility Afeela 1: Release date, price and all you need to know about the 2026 EV
From price and range, to computing power and release date, everything we know so far about the upcoming Afeela 1 from Sony and Honda.
Sony/Honda ‘Afeela’ EV Collaboration Gets Production Timetable And Pricing
Sony has partnered with Honda on the Afeela 1, a new EV expected to go into production for the 2026 model year.
Sony Honda Mobility Afeela 1 EV innovative blueprint still in development, but challenges lie ahead
Sony Honda Mobility's ultra-high-tech Afeela 1 electric vehicle comes with a $90,000 price tag, which limits its market, and U.S dealers are disappointed in its direct-to-consumer sales model.
Sony, Honda Open Reservations for 2026 Afeela 1 EV, Starting at $89,900
Packed with entertainment focused-tech and boasting big autonomous claims, Sony and Honda's joint-venture electric sedan is finally available to order.
The Sony-Honda Afeela EV Will Start At $102,900, Arrive In Mid-2026
The Afeela 1's debut model, the Signature series, will start at $102,900 and deliveries are slated to start in mid-2026. If that's a bit too steep for you, consider waiting until 2027 for the Origin trim. That one is only going to be $89,900. Refundable reservations will be taken online for $200 .
Sony and Honda’s EV goes on sale this year, starts at $89,900
But that turned out to be exactly the plan. Although Sony began developing its EV with the contract manufacturer (and tier 1 supplier) Magna Steyr, the car— now called the Afeela 1 —will be built by Honda, which formed a strategic alliance with Sony to create the aforementioned Sony Honda Mobility, which will sell the new car.
Sony & Honda launch Afeela 1 – New player in luxury EV market!
Sony Honda Mobility (SHM) has officially entered the electric vehicle (EV) market with the launch of the Afeela 1 at CES 2025. Positioned as a high-tech luxury EV, the Afeela 1 is available in two trims:
Sony Honda Mobility CES 2025 keynote: Learn more about the Afeela 1 EV live here
With preorders open and pricing starting at $89,900, we'll hear even more details about the Afeela 1 from Las Vegas.
SHM partners with HERE Technologies for nav tech on Afeela
This collaboration integrates HERE’s Navigation SDK into SHM Afeela EV’s digital cockpit and HERE SDK Explore into its mobile ...
Honda Zero is ready to blast off with all-new sedan and SUV EVs
At CES in Las Vegas today, Honda showed off its promised new battery-electric Honda Zero prototypes. The first is an SUV ...