An InStyle editor with blonde hair shares her favorite discovery for banishing brassy hair: Bold Uniq’s Purple Hair Mask.

Shampoo may be a staple hair care product, but not every formula is designed to meet the unique needs of gray hair. The best ...

The same goes for people with naturally blonde or gray hair, as well as silver-dyed hair; these tones can grow dull without some kind of brightening solution. Because purple is opposite on the ...

It may once have been hidden with dye (Grandma’s purple rinse anyone?) or cut short to minimise its appearance, but embracing the natural beauty of grey hair is today’s modern, refreshing ...

The dark purple formula goes above and beyond, lathering well, rinsing easily, and leaving hair feeling clean and residue-free. And despite its vibrant color, it didn’t leave any telltale signs ...

Color caring & powered by science Get Salon Hair At Home: Use Silver Care Shampoo and Conditioner as your daily wash routine. For extra toning power, use EverPure Purple Shampoo and Conditioner 1 ...

Purple Shampoo: An anti-brass purple shampoo that instantly neutralizes warm, brassy undertones in lightened, cool blonde, bleached, ashy, or gray hair and nourishes damaged, processed hair Color ...