Whitworth aimed to replace the word "domestic" with "American" on menus and signage to pay tribute to the pride and ...
Brendan Whitworth, U.S. CEO of Anheuser-Busch, wants to drop "domestic" from the marketing of his company's beers and instead ...
At least, that’s what Anheuser-Busch’s CEO thinks. Brendan Whitworth, the beermaker’s chief executive, says he wants to change the term that describes his US-made beers, which includes ...
CEO Brendan Whitworth sent a letter to distributors and partners saying “domestic” is used too often at places where beer is sold, and he’d like them to swap the words. Whitworth admits that ...
The change, driven by Anheuser-Busch, comes after CEO Brendan Whitworth urged the industry to embrace the term in a February letter. Ten MLB teams, including the St. Louis Cardinals, Chicago Cubs ...
Changing the labels continues a movement launched by Anheuser-Busch CEO Brendan Whitworth that intends to “capture the spirit and passion” intrinsic to the nation’s beer industry.