ITC's instant noodles brand Yippee has made the most out of the controversy that hit Nestle's Maggi. It will soon become a Rs 1,000 Crore brand. "Sunfeast YiPPee! as a brand is now in its fifth ...

After the Michelin star chef and owner of Midsummer House, Daniel Clifford, named Yippee Noodle Bar one of his favourite places for a cheap meal in Cambridge, I knew I had to go there and see whether ...