Mars Wrigley is ... an international ad campaign that jettisons typical category promises such as fresh breath or great taste. Mars is instead promoting its Orbit and Extra gum brands through ...

Wrigley's chewing gum brand Extra achieved what many marketers strive for in today?s social media-centric industry by going viral with a recent video ad depicting a love story through the years and ...

Wrigley’s Extra gum, known variously as Orbit ... It builds on the sentiment that we saw in the brand’s ad campaign released last spring, which painted a wackily joyful picture of post-lockdown life.