We did not set out to test this hypothesis because we felt its truth was self-evident. Why wouldn’t donors be supportive of performance measurement? Instead, our goal was to contribute to the design ...

Why measure performance? When individuals know they will be assessed based on measurable outcomes, they are more likely to take ownership of their responsibilities. Performance contracts ensure ...

The same is true in the business environment. If a company doesn't identify and track important performance measures, it increases its risks. Metrics provide a means to assess progress; they provide ...

Why? Because "agile marketing results in a measurable improvement in marketing performance." In another instance, Steven Wastie, CMO of Origami Logic, wrote that "2017 will the year of data and ...