Why? Because the creation of Wheaties was an accident. The "Breakfast of Champions" only exists because a worker at the Washburn Crosby Company, now known as General Mills, got a bit sloppy on the ...

Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. The following is a transcript of the video.