It’s still a thrill and an honor for Olympics athletes to appear on the Wheaties box, but their images apparently aren’t doing much to sell the cereal: The 91-year-old brand is lagging behind ...

But one thing Williams has never done is grace the cover of a box of Wheaties—until now. With the slogan “The Breakfast of Champions,” General Mills has been celebrating extraordinary ...

Never ate Wheaties so I turned them down. Second championship, same thing. I said hey, Breakfast of Champions, I know who you are, but I never eat Wheaties, I can’t do it. Then I told my people ...

Why? Because the creation of Wheaties was an accident. The "Breakfast of Champions" only exists because a worker at the Washburn Crosby Company, now known as General Mills, got a bit sloppy on the ...